On the 23rd January 2019, CMA (Competition & Markets Authority) here in the UK published new regulations and guidance in regards to social media influencers. Under the heading of 'influencers', the CMA includes bloggers, vloggers, celebrities and social media influencers.The new UK regulations for influencers have been a source of confusion for quite a few people looking for clarification, so I hope to clear some things up in this post. I have also reached out to the CMA for further explanation on certain points, so if/when I get a response to my questions I will update this post with all relevant information!I have also shared my personal thoughts and opinions on the new guidelines and would definitely love to discuss it more with you in the comments!
If you haven't already then check out the prequel to this post on Why Bloggers Should Discuss Their Income! In that article, I discuss why talking about our income and how much we charge for sponsored posts shouldn't be a taboo subject.However, it is often a very common topic that comes up and so I felt that I should address how I decide how much to charge brands for sponsored posts and different factors that I consider. Let me know your thoughts in the comments!
How much income can I make from blogging? What should I charge for an Instagram feature? At what point will I start to make money with my blog?These are all questions I see practically every day in a variety of blogger Facebook groups, as well as in various groups on Instagram. Recently, there was a discussion in one of my favourite travel blogger groups about whether it's okay to ask someone how much they were paid for a campaign, such as a blog post on a sponsored Instagram post. The responses were somewhat mixed, with some people saying it was incredibly rude and others mentioning that for 'newbie' bloggers, it was actually really tough to know what to charge for sponsored posts.[caption id="attachment_4261" align="aligncenter" width="489"] Some bloggers create and publish income reports, but many don't discuss how much they get paid at all. Why is the topic so taboo?[/caption]